Based in British Columbia, Canada, Alka Pool design and install luxury, bespoke swimming pools for customers across North America. They wanted a modern and fresh look which showcased their amazing work.
Let the Work Speak for Itself
It was clear from the beginning of this project that the previous work Alka Pool had completed was going to be the main selling point for the site. I wanted to incorporate as much aspirational imagery as possible in order to encourage conversions.
Showing the long history of Alka Pool would help to build trust with the user and reassure them that they are in safe hands. This is reinforced through the use of quotes from previous happy customers alongside images of the projects created for them.
Building trust is key. Showing accreditations and reviews helps to reassure customers.