CTC are an online training course provider offering education in several key sectors. They required a modern redesign that encouraged potential customers to choose them over their competitors.
Cater to the Right Audience
Key to the success of the CTC website would be guiding users to the relevant course page and then using that page to convince them to enquire.
Through a UX Workshop we were able to define a clear user journey around the site and used well-worded and positioned call-to-actions to encourage them to start that process.
I designed two different versions of the course page; one for users who navigated there from another page, and one for people landing on that page. This ensures everyone who lands on the course page is fully informed about CTC and understands the business.
A clean and minimal design ensures the users focus is on the content.